This is the year of characters, personalities, and storylines on social media.
Content is entertainment before commerce.
TikTok, Instagram and Youtube are competing with Netflix, HBO and all streaming and regular TV for your time and watching attention.
At the same time, consumers are disconnected to the regular, recurring storylines of tv, movies, books and magazines, but still crave the same stimulation and connection that come from their plots.
This is where your content as a creator, or as a brand needs to live.
<aside> 🎬 If you want to tackle video content in 2024 with a group of like minded creators learning the ins and outs and getting real-time feedback on everything you do, join the Cut30 30-day content bootcamp.
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Why listen to us?
In 2023, we collectively grew more than 500k+ followers, worked on brands that gained even more across multiple niches, hired creators to run brand accounts, deployed seven figures in influencer sponsorship capital to drive omni-channel sales, and created the Cut30 bootcamp in Q4 that’s sparked dozens of new creators to five figure growth and helped tons more get started.
Through constant conversation with brands, influencers, and other teams working on and in Cut30, we have our finger on a very specific pulse of content that is meant not just to perform, but to create long term value.
We study this daily, organize our insights and learnings, and have compiled our outlook on 2024 into the report below.
It focuses on 3 key sections: