This is the part of the adoption cycle where fear sets in.

Everyone looks at the content wars and goes:

• there are so many creators, how can i possibly compete
• everyone is getting so good at content, we don't have a chance if we start to take it seriously now
• I see these threads that say insert social network here is dead, this must be true
• I'm too late

At every turn, for 5 years now, people have felt the same way, and been wrong, EVERY TIME.

TikTok is going to be banned (lol).

The algorithm sucks right now (but somehow others are growing...)

The truth still remains.  Every minute spent consuming traditional news is being subverted by video and carousels on social networks.  Every website with an interstitial or a paywall that isn't powered by a creator frontend is in panic.  There are literal billions of dollars and millions of human consumption hours that are still transitioning from this.

And every piece of traditional TV, is now consumed mostly with a phone on at the same time.  Slow game? Ad comes on? Plotline slow?  Every consumer is on Instagram, TikTok, X etc.

This IS a zero sum game, and content from individuals and brands is winning it.  Are you?  I certainly am, and would prefer if all of you were along for the ride instead of the corporations of the world.

Netflix bringing podcasts onto TV shows how scared they are of Youtube.  Disney licensing its IP to OpenAI is watershed moment of realizing they simply aren't as entertaining as the masses, and need to work with them instead of against them.

They are fucking SCARED. Of you, me, and every person who gets to leverage attention agains the big monopolies that have told us what to watch and think for so long.

Frankly... fuck them. It's our time, and this is your blueprint to do it.

So here's where we're at.