https://www.youtube.com/watch?v=8uKcPZYF6JI&t=95s

These are 50 content ideas for your brand, if you’re looking for inspo, there is DEFINITELY some in here. It covers talking head, faceless, using photos over video, vlogs, all kinds of content. The video above walks through ideas and how to use them if you want some more in-depth coverage as well 🫡

Best, the cut30.co team.

POV vlog, matching product aesthetic

• 15, .5s shots, with centered captions and small text
• more wild, interesting or relatable caption is, better it does, more footage matches, better it does

https://www.instagram.com/p/DDuBoZHNuLP/?hl=en

Photo shoot slideshow

• 10s, prob 40 photos at variable speeds with light effects (note black flashes and blur, plus text overlay)
• great to use old photo shoot content, but the speed and continuity of this edit is what makes it go

https://www.instagram.com/p/DBrS_b_C_I5/?hl=en

Color story

• Photo slideshow of footage with a pantone color over it
• speed and layout makes this these photos are .1s speed and all of them have person centered in same middle space, how can you organize products around color and placement to keep continuity for your product

https://www.instagram.com/p/DDM_lZWM-Iz/?hl=en

Hover state

• products laid out neatly (can be “what’s in bag”, tablescape for good, makeup tray, whatever” and then it rolls over th titles with a click overlay)
• 5s, one shot

https://www.instagram.com/p/DDJvLdvN981/?hl=en

Luggage essentials

• Short video clips of your product in context of packed luggage
• the more stylish or interesting products around it are (this doesnt have to mean expensive) the better
• full shot, then four zoom in shots, all 1-1.5s

https://www.instagram.com/p/DDIFBQPIv3E/?hl=en

Photo shoot BTS

• Compilation of BTS footage, includes photographers, angles etc
• 15 shots, variable speeds, .5s and .3 s, this has an effect on it, or can be shot with vintage/digital camera

https://www.instagram.com/p/DDEqbP5z789/?hl=en

___ months and ____ samples later

• 2s intro shot, product reveal compilation, neatly shot 4-8 shots .5s

https://www.instagram.com/p/C-4WY-ixnEf/?hl=en

Our product doesn’t work

• explanation video, swapping scenes and format from talking to camera to vlog

https://www.instagram.com/p/DCVopMSvT5G/?hl=en

Recipe POV

• recipe video, 22 shots, SPEED and LIGHT is crucial, .2-3s shots
• note the hook, two crucial benefits (skin and high protein), need to highlight those benefits, styled

https://www.instagram.com/p/DDBVoC8SQAC/?hl=en

Scanner video

• hook shot
• scan results, .3-.5s a photo

https://www.instagram.com/p/DAZlugTyiNH/?hl=en

Different font

• contrast top and bottom screen between two people, looks, outfits, layouts

https://www.instagram.com/p/DByanADo9me/?hl=en

I couldn’t find the ____

• reuse this hook, great opportunity to use BTS and detail your product benefits

https://www.instagram.com/p/DAlTrJKuDjs/?hl=en

Printouts

• great reuse of photo shoots, content (may need to make edit cuts from static shot to make it seem faster)

https://www.instagram.com/p/DBJiH3fPzv2/?hl=en

Story vlog

• start with achievement, then break it down

https://www.instagram.com/p/DBclQHYyeO9/?hl=en

Inspo to result

• hook shot on iphone with inspo, then photo comp .3-.5s

https://www.instagram.com/p/C_0-fH6ynuk/?hl=en

Poster unveil

• the more oddball, in-public etc, better it goes

https://www.instagram.com/p/DBWYJCKspoT/?hl=en

BTS compilation

• inspirational music (use this audio if your brand isn’t restricted)
• compilation of best BTS shots

https://www.instagram.com/p/DBZSwSZqFIY/?hl=en

Folder open

• click to open, show folder
• compilation of photo shots

https://www.instagram.com/p/DBuZa32S0nN/?hl=en

Unhinged Explainer

• requires some personality and editing chops, but if you have it, go for it

https://www.instagram.com/p/DA8ZO6Wy-Kx/?hl=en

Frozen scenario

• Awkward scenario hook, frozen people holding or in product etc

https://www.instagram.com/p/C_NSkdcJeKu/?hl=en

Camera scenario

• film camera at event, restaurant, night, location, wearing clothes etc (note this is contrived)

https://www.instagram.com/p/C8POTtGo9-Q/?hl=en

Slow- mo launch

• bright shots, exagerrated faces, slight slow-motion

https://www.instagram.com/p/C_-t8ldypf8/?hl=en